In my experience as an SEO, there are several questions that pop up quite often. Matt Cutts has answered these questions, so I thought I would post his answers on this awesome SEO blog of mine.
- Should I use pipes or dashes in my title tags?
“I think they’re both viewed as separators, so I think either one should be fine. Dashes are a lot more common…We definitely handle dashes well. I would expect that we handle pipes well as well.” – Matt Cutts
- Should I use underscores or hyphens in URLs?
“It does make a difference. I would go with dashes or hyphens if you can. If you have underscores and things are working fine for you, I wouldn’t worry about changing your architecture.” – Matt Cutts
- Can the geographic location of a web server affect SEO?
“Yes it does because we look at the IP address of your web server. So if your web server is based in Germany, we’re more likely to think that it’s useful for German users…We also look at TLD…If you want to experiment, you can certainly try switching the geographic location of your web server [in Google Webmaster Central], which is essentially changing your IP address…” – Matt Cutts
- Is excessive whitespace in the HTML source bad?
“Um. We really don’t care that much…Any time we see white space, we’ll separate stuff. And we can ignore white space, so it doesn’t really cause us a lot of harm either way…As long as you’re doing normal, reasonable stuff, I wouldn’t worry about it that much.” – Matt Cutts
- Does the position of keywords in the URL affect ranking?
“It does help a little bit to have keywords in the URL. It doesn’t help so much that you should go stuffing a ton of keywords into your URL.” – Matt Cutts
There. I hope you enjoyed that. Thanks to Matt Cutts for answering these questions for us all. I’m just going to send any and all clients to this blog post from now on.