Yahoo Paid Inclusion, Search Submit Pro (SSP) Discontinued Effective Dec. 31, 2009
I just got word that Yahoo’s paid inclusion program Search Submit Pro (aka Yahoo SSP) is being discontinued effective December 31, 2009. Everyone has been wondering if Yahoo and Bing would keep Paid Inclusion (Search Submit Pro) up and running after the Yahoo/MSN deal. But it looks like now the verdict is in. Paid Inclusion and Yahoo SSP will be discontinued. Bro hymn for Yahoo SSP. You were a great soldier in the new millennium, and you were the last Paid Inclusion program to fall. Damn.
The impact of this decision will obviously have massive implications in the world of search. There are a lot of websites out there that rely on Yahoo SSP as a source of traffic, revenue and brand exposure. And there are also a ton of marketers who rely on Yahoo Search Submit Pro as a search marketing tool for their clients. Furthermore, Yahoo SSP may not be a huge revenue stream for Yahoo (maybe it’s $100M per year?), but I am still very surprised by the decision to discontinue the program. After all, it’s an effective program that drives millions of dollars every year. Maybe they had to discontinue Yahoo SSP in order to get the Yahoo/MSN deal completed. I’m sure more official blogs/sources will have more official details very soon.
So long, Yahoo SSP. You were a dear friend to the interwebs, and we’ll miss you dearly.
Update 1 (10/14/2009): I wish I could give you a source or a link or something, but I can provide nothing to confirm this post. But believe me, Yahoo’s paid inclusion program is about to go bye-bye. Today I’ve seen people tweeting about it, so I’m sure the details will emerge soon enough. But for now, my lack of proof makes this seem like a rumor. Take it or leave it. I’ll post links once the official story breaks.
Update 2 (10/15/2009): It appears David Lewis got the call from Yahoo, too.
Update 3 (10/16/2009): Barry Schwartz has an official post about Yahoo Paid Inclusion being discontinued. Jump over to SearchEngineLand.com to see it.
17 Responses to “Yahoo Paid Inclusion, Search Submit Pro (SSP) Discontinued Effective Dec. 31, 2009”
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Tweets that mention Yahoo Search Submit Pro (SSP) Discontinued Effective Dec. 31, 2009 | Your SEO Sucks! -- Topsy.com on October 14th, 2009
This post was mentioned on Twitter by Andrew Touchstone and leo haryono, Rob Goldman. Rob Goldman said: can anyone confirm this? RT @atouchstone: Yahoo Search Submit Pro (SSP) Discontinued Effective Dec. 31, 2009
Yahoo To Drop Paid Inclusion Program on October 15th, 2009
[...] 15, 2009 at 4:20pm ET by Barry Schwartz There have been some rumors that Yahoo will be dropping their paid inclusion program by the end of this year. Danny [...]
Search Engine Journal on October 15th, 2009
[...] Sources SSP Discontinued Paid Inclusion Is Being Killed [...]
TopPositions.org on October 15th, 2009
[...] Sources: SSP Discontinued Paid Inclusion[...]
searchenginemarketingvox on October 15th, 2009
[...] Sources SSP Discontinued Paid Inclusion Is Being [...]
MsnYahooGoogle.com on October 15th, 2009
[...] Sources SSP Discontinued Paid Inclusion Is Being [...]
Site Seo Doctor Blog on October 15th, 2009
[...] Yahoo has announced no plans for re-implementation of the program in the future. More Sources SSP Discontinued Paid Inclusion Is Being [...]
SeoAlchemist on October 16th, 2009
[...] Sources SSP Discontinued Paid Inclusion Is Being [...]
SEO & SEM Blog on October 16th, 2009
[...] inclusion program will cease at the end of this year. Partners were informed yesterday (such as here and here), and a Yahoo representative confirmed the move on a panel discussion moderated by Search [...]
Yahoo SSP on October 16th, 2009
[...] To Drop Paid Inclusion Program Yahoo Paid Inclusion, Search Submit Pro (SSP) Discontinued Effective Dec. 31, 2009 Yahoo’s Paid Inclusion is being [...]
Search and Social Weekly Wrap-up 10/16 on October 16th, 2009
[...] yourseosucks.com and then davidlew.is rumored this week that Yahoo! was going to drop the Search Submit Pro paid inclusion program. SearchEngineLand.com later confirmed that it was (in fact) NOT a rumor. Yahoo! had sent them a statement which begins: We are committing our resources and efforts to our core areas of focus, including improving the search experience and relevancy of our ads to increase user engagement and ROI for advertisers, and as a result, have decided to exit Search Submit. [...]
EMDMA on October 17th, 2009
[...] Sources SSP Discontinued Paid Inclusion Is Being [...]
TopPositions.org on October 18th, 2009
[...] SourcesSSP DiscontinuedPaid Inclusion Is Being [...]
SEO Archive on October 20th, 2009
[...] inclusion program will cease at the end of this year. Partners were informed yesterday (such as here and here), and a Yahoo representative confirmed the move on a panel discussion moderated by Search [...]
uberVU - social comments on October 21st, 2009
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This post was mentioned on Twitter by atouchstone: BOOM!!! – Yahoo Search Submit Pro (SSP) Discontinued Effective Dec. 31, 2009 | Your SEO Sucks! http://bit.ly/xEifY #SSP #INKTOMI $YHOO…
Steve on November 10th, 2009
Just as I was getting interested the plug gets pulled – just in time before I got too excited about it – it can’t be any good if it’s being pulled? What has Bing got up its sleeve?
Mike on January 19th, 2010
Have you noticed that SSP is shut off but the websites that were in the program are still maintaining the same positioning as before. Basically Yahoo now provides the traffic for free.