I just got word that Yahoo’s paid inclusion program Search Submit Pro (aka Yahoo SSP) is being discontinued effective December 31, 2009. Everyone has been wondering if Yahoo and Bing would keep Paid Inclusion (Search Submit Pro) up and running after the Yahoo/MSN deal. But it looks like now the verdict is in. Paid Inclusion and Yahoo SSP will be discontinued. Bro hymn for Yahoo SSP. You were a great soldier in the new millennium, and you were the last Paid Inclusion program to fall. Damn.
The impact of this decision will obviously have massive implications in the world of search. There are a lot of websites out there that rely on Yahoo SSP as a source of traffic, revenue and brand exposure. And there are also a ton of marketers who rely on Yahoo Search Submit Pro as a search marketing tool for their clients. Furthermore, Yahoo SSP may not be a huge revenue stream for Yahoo (maybe it’s $100M per year?), but I am still very surprised by the decision to discontinue the program. After all, it’s an effective program that drives millions of dollars every year. Maybe they had to discontinue Yahoo SSP in order to get the Yahoo/MSN deal completed. I’m sure more official blogs/sources will have more official details very soon.
So long, Yahoo SSP. You were a dear friend to the interwebs, and we’ll miss you dearly.
Update 1 (10/14/2009): I wish I could give you a source or a link or something, but I can provide nothing to confirm this post. But believe me, Yahoo’s paid inclusion program is about to go bye-bye. Today I’ve seen people tweeting about it, so I’m sure the details will emerge soon enough. But for now, my lack of proof makes this seem like a rumor. Take it or leave it. I’ll post links once the official story breaks.
Update 2 (10/15/2009): It appears David Lewis got the call from Yahoo, too.
Update 3 (10/16/2009): Barry Schwartz has an official post about Yahoo Paid Inclusion being discontinued. Jump over to SearchEngineLand.com to see it.