Saying Goodbye to the Yahoo Paid Inclusion Program, Yahoo SSP

Walter Sobchak says Goodbye to Yahoo Paid Inclusion
Walter Sobchak says Goodbye to Yahoo Paid Inclusion

Apparently, Yahoo’s Paid Inclusion program is being discontinued as of December 31, 2009. It’s the last paid inclusion program of its kind (or at least it’s the last big one to be discontinued). Often blurring the line between paid search marketing and SEO, Yahoo’s paid inclusion program has become a significant source of organic search revenue for websites all over the world. Because of that, we thought it would be fitting to have Walter Sobchak hold a memorial.

"Good night, sweet prince." - Walter Sobchak
"Good night, sweet prince." - Walter Sobchak

Every time he says Donny, just think Yahoo Paid Inclusion Program or Yahoo SSP:

Donny was a good bowler, and a good man. He was one of us. He was a man who loved the outdoors… and bowling, and as a surfer he explored the beaches of Southern California, from La Jolla to Leo Carrillo and… up to… Pismo. He died, like so many young men of his generation, he died before his time. In your wisdom, Lord, you took him, as you took so many bright flowering young men at Khe Sanh, at Langdok, at Hill 364. These young men gave their lives. And so would Donny. Donny, who loved bowling. And so, Theodore Donald Karabotsos, in accordance with what we think your dying wishes might well have been, we commit your final mortal remains to the bosom of the Pacific Ocean, which you loved so well. Good night, sweet prince.

So maybe it wasn’t a great memorial, but it was certainly a memorial. We’ll miss you, Yahoo Paid Inclusion. We’ll miss you dearly.

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