Michael Jackson Death Sets Search Records on Yahoo

Yahoo’s Corporate Blog announced today that the passing of Michael Jackson led to some new records for Yahoo search (source). Without further ado, here are the main highlights of that post:

  • Yahoo’s front page story ‘Michael Jackson rushed to hospital” received 800,000 clicks within 10 minutes.
  • Yahoo’s news of his death received 560,000 clicks within 10 minutes.
  • The News area on the Yahoo homepage received 5 times the normal amount of traffic it usually gets
  • Yahoo News set a record with 16.4 million unique visitors (breaking the previous record of 15.1 million unique visitors on Election Day 2008)
  • 4 million people visited Yahoo between the hours of 3:00pm-4:00pm PST
  • Yahoo recorded 175 million page views for the day June 25th (placing 4th highest on the all-time behind Inauguration Day 2009, the day after Inauguration Day 2009, and Hurricane Ike)
  • In Yahoo Music, 21,000 people left comments on a blog post about Michael Jackson
  • On Flickr, 4,000 Michael Jackson-related pictures were uploaded

Also, according to Mashable.com, Michael Jackson’s death had a global impact on social media, specifically Twitter (source):

  • In total, at least 30% of Tweets are remarking upon the star’s tragic passing, and that’s likely an underestimate.
  • 22.61% of Tweets currently contain the phrase “Michael Jackson”.
  • 22.61% of Tweets currently contain the phrase “Michael Jackson”.
  • “MJ”, meanwhile, accounts for 9% of Tweets right now.

Granted, Michael Jackson was likely the most famous person in the world, but this event shows you the power of the internet and social media in regards to breaking news.

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