Michael King @ipullrank
iacq.co/toolspullrank3
javascript – codeacademy.com
python – udacity.com
- ScreamingFrog
- Scraper for Chrome
- HTTPFOX
- Pagespeed plugin
Keywords
- Yahoo Clues
- Keyword Eye
- Soovle
- Ubersuggest
- Scrapebox
- Adwords API Excel plugin seogadget
Content ideas
- GoFish at ipullrank.com
- SEOGadget Google Docs Tool
- Facebook Recommendation Demo (a widget for your site, based on content that is already popular on a site)
Excel Tools
- SEOTools by Niels Booma
Link Research
- Link Research Tools
- Link Detective
Competitive Analysis
- Searchmetrics Essentials
Analytics
- Keyword level demographics
- Track Social Networks Users are logged into
- Google Analytics Debugger
Personas
- Facebook Ad Creator
- Facebook Insights
- Doubleclick Ad Planner
Link Building Guides
Brand Fans
- SimplyMeasured (download twitter followers)
Infographics
- dipity
- storybird
OpenGraph Helper
Wirify
Rankings
- GetStat.com (and stat codex, track a lot of different words for many different brands)
- FollowerWonk
- Outreachr
- Knowem.com
- MentionMapp
- IFTTT
- Rapportive
- Boomerang
- Buzzstream
- Zemanta
Merry Morud from aimclear (@merrymorud)
What are my goals?
What are my KPIs?
How big is my circle? Degrees of separation?
Where can we associate conversations?
To what extent was my content exposed?
What types of content received the most exposure?
How did users engage?
What are the demographics?
Facebook Insights:
Post-level data.
Find out what people hate. Lifetime negative feedback.
Tools?
Page management
Manage multiple accounts
Social listening
ecommerce
Robust analytics
Reporting
Button & URL analytics
Bitly
ShareThis
AddThis
Free
Location demographics
Identify influencers
Assign welcome messages
Janrain – social and opengraph site tool
Google Social Interaction Analytics
Social Monitoring Tools
Social Mentions
TrackUr
Twitter Tools
The Archivist
TweetReach
Page Management Tools (Tab/Contest):
CrowdFactory
Wildfire
Shoutlet
PageModo
Vitrue
Facebook:
Hootsuite
MediaFunnel
Buddy Media
Awareness
Lithium
Sprout Social
Social Powerhouses:
Sysomos
Radian6
Raven Tools
Next Up: Rhea Drysdale (@rhea)
Finding the right tool for you.
Epic Fail Tool Case Study
Actual Cost of Tool (the “Switch Cost”):
- New CMS
- Internal time
- agency time
- loss of sales due to drop in organic traffic
- agency seo audit and consulting
- travel down to see the client
- internal team morale and productivity
- turnover
- missed opportunities
Tool Selection Criteria
1. Access
- Is the tool accessible by windows and mac users?
2. Cost
- Is there a cost for additional users or features?
- are there limits to data usage?
- is the tool free?
3. Usability
- Is the tool easy to use?
- does the tool have a robust help section?
4. Privacy & Intellectual Property
- Does the tool protect your personal data?
- Does the tool protect data submitted through the tool?
5. Resource Management
6. Added Value
- Can the tool be easily replicated?
The Business Case
Tool Value – (true cost + risks)