Wow. Around 2:14 of this video, Matt Cutts says Google “can sometimes use the Open Directory Project snippets” when populating snippets for URLs displayed in the SERPs. He then goes on to talk about how Google can also use that information to create a “better” title for URLs in the SERPs:
…Webmasters are probably not as used to the idea that we’re willing to find a better title as well. So if you have a bad title or a title that we don’t think helps users as much, we can try to find a better title – and one that we think will be an informative result, so that users will know whether that’s a good result for them to click on.
So I just wanted to give people a heads-up about that because they’re used to the things below the title changing, but they’re maybe not as used to the idea that the title itself can change in our search results as well.
Thanks for this video, Matt. The last part is fascinating. We saw that Bing was doing something like this back in early June.
One question: Is Google going to do my title tag SEO for me now? That would sure save me some time. 😉 I’m sure if I was Boser or Graywolf, I would have a big problem with this. I kinda do, but I’m too busy to write much more. I guess I’d really care if a page with no title tag could outrank my page after Google created a “better” title tag for that page. That would be upsetting. But I am confident in my SEO abilities. Now where was I?
BTW, Yahoo is doing the same thing.