I saw this data the other day, so I thought I’d share it with you.
You remember Pac-Man, don’t you? He would bust out of this prison-like cell and then start eating up everything in site. It brings back memories just thinking about it. And Ms. Pac-Man? Yeah, she was smoking hot. But I digress…
Clearly Google is morphing into Pac-man. Google continues to eat up the competition in the U.S. Keep in mind that in most other countries, especially in Europe, Google is driving >90% of all search traffic. Together, Google+Yahoo+MSN account for 96% of all search traffic in the U.S. You e-commerce marketing directors better make sure you’ve got your sites listed in those search engines. However, you should pay extra close attention to Google. If you’re not ranking in the top 3 pages for your important keywords, you need to make that a top priority, or soon your business might go tits-up like Circuit City (not that they had trouble ranking for stuff, but you know what I mean). Also, you should not forget about Yahoo. I’ve got friends who work with the Yahoo paid inclusion program, and I know that program is the most reliable way to break into the top 10 results on Yahoo. It’s like having paid ads appear in the organic listings. And you can track all of it! Yahoo’s 18% market share is nothing to sneeze at, so make sure you have a paid inclusion feed running on Yahoo.
In the spirit of video games, I’d like to continue this post, though I know it should have just ended. With Google turning into Pac-Man in pie graphs around the world, I thought it might be fun to give the competition some fun nicknames. Here are Pac-Man’s original enemies from the arcade game:
Notice that there are 4 ghost characters: Shadow (aka Blinky), Speedy (aka Pinky), Bashful (aka Inky), and Pokey (aka Clyde). I kinda like these guys. I, too, would be pissed if some yellow freak was on my property eating all of my stuff. Google also has 4 competitors:
Character / Nickname
Yahoo / Can’t Follow 301 Redirects
MSN / Can’t do a link: command
Ask / 302 on the Homepage
Other / Excite Who?
I really don’t see any of the these guys closing the gap on Google. I know Obama is promising change, but I don’t think these percentages are going to start going the other way. I mean, Google is now a verb in our vernacular. Good luck to Yahoo and MSN in overcoming that obstacle.
Well that’s it for now. Until next time. Make like some trees and get outta here.