Tag Archives: serps

Matt Cutts: Google Using DMOZ Info to Create ‘Better’ Title Tags in SERPs

Wow. Around 2:14 of this video, Matt Cutts says Google “can sometimes use the Open Directory Project snippets” when populating snippets for URLs displayed in the SERPs. He then goes on to talk about how Google can also use that information to create a “better” title for URLs in the SERPs: …Webmasters are probably not [...]

November 11, 2009 by | 0 Comments

Toys “R” Us Redirects Toys.com to Toysrus.com

The other day I saw a DomainNameWire post about Toys “R” Us redirecting its newly acquired domain, toys.com, and that toys.com had been “de-indexed” by Google. For those of you who have not heard the story, Toys “R” Us bought the Parent Company (eToys.com, BabyUniverse.com, ePregnancy.com) for ~$2 million. Then a couple of weeks later, [...]

March 23, 2009 by | 1 Comment

Link Rules Hyrule, Links Rule Google SERPs

The Legend of Zelda was awesome! I remember opening it on Christmas Day back in 1987. It had a shiny golden box, and then the game itself was a brilliant, glowing masterpiece of golden plastic. Just take a look: I had never seen anything like this. It was like opening up a golden ticket, but [...]

March 19, 2009 by | 0 Comments