Your SEO Sucks!

Alright, folks. Today we’re going to talk about PageRank. Oh, I know. It’s dying and/or dead. Ok. Awesome. But it’s still a metric that we can use… at least a little. Like in this post, which happens to be about people not correctly redirecting their homepage URL from the non-www to www version.

On Monday, Danny Sullivan published a great post on expired domains (link). More specifically, his post discusses the link equity benefits from acquiring expired domains. For example, I have a website about topic X. I noticed that another website about topic X recently went offline. It’s down. It won’t load. Oh look, the domain is [...]

The other day I saw a DomainNameWire post about Toys “R” Us redirecting its newly acquired domain, toys.com, and that toys.com had been “de-indexed” by Google. For those of you who have not heard the story, Toys “R” Us bought the Parent Company (eToys.com, BabyUniverse.com, ePregnancy.com) for ~$2 million. Then a couple of weeks later, [...]

301 Redirects By definition, a permanent redirect. Use these to redirect users and search engines from old URLs to new URLs. 302 Redirects By definition, a temporary redirect. Use these when temporarily deactivating a URL or moving a URL to a new location. If you don’t understand any of that, just remember this quote I [...]

Redirects. This is the one topic that continues to evade e-commerce dev teams and online marketers. The concept is actually very simple. A redirect is a piece of code that directs traffic from one URL to another. Here is a list of the most common redirects and when you should use them: 301 Redirect: By [...]