Your SEO Sucks!

In my experience as an SEO, there are several questions that pop up quite often. Matt Cutts has answered these questions, so I thought I would post his answers on this awesome SEO blog of mine. Should I use pipes or dashes in my title tags? “I think they’re both viewed as separators, so I [...]

On Monday, Danny Sullivan published a great post on expired domains (link). More specifically, his post discusses the link equity benefits from acquiring expired domains. For example, I have a website about topic X. I noticed that another website about topic X recently went offline. It’s down. It won’t load. Oh look, the domain is [...]

Setting expectations. We have all heard this term at some point, and a few weeks ago I happened to see an entire blog post about how to set expectations effectively for SEO. Yuck. I mean, it was a great post, and I get the point of why it’s important to set expectations. We all have [...]

The other day I saw a DomainNameWire post about Toys “R” Us redirecting its newly acquired domain, toys.com, and that toys.com had been “de-indexed” by Google. For those of you who have not heard the story, Toys “R” Us bought the Parent Company (eToys.com, BabyUniverse.com, ePregnancy.com) for ~$2 million. Then a couple of weeks later, [...]

Okay. I have a confession to make. I have taken part in Twitter Squatting. For those of you not familiar with squatting, let’s go to our friends at Wikipedia for a definition. According to Wikipedia: Squatting is the act of occupying an abandoned or unoccupied space or building, usually residential, that the squatter does not [...]

I’m a big fan of Walter Sobchak. I’ve watched The Big Lebowski about 100 times in the past year. There are just so many aspects of this movie that make me think and laugh. And then laugh again. And then think some more. In a movie with several well-developed characters, there are certain personality traits [...]

The Dinobots were always my favorite characters on the Transformers cartoon. I don’t know if it was because they were huge, dumb, and always breaking stuff, or if it was just because like every 5-year-old boy, I had a love of dinosaurs. No matter the reason, I could not get enough of the episodes that [...]

301 Redirects By definition, a permanent redirect. Use these to redirect users and search engines from old URLs to new URLs. 302 Redirects By definition, a temporary redirect. Use these when temporarily deactivating a URL or moving a URL to a new location. If you don’t understand any of that, just remember this quote I [...]

Redirects. This is the one topic that continues to evade e-commerce dev teams and online marketers. The concept is actually very simple. A redirect is a piece of code that directs traffic from one URL to another. Here is a list of the most common redirects and when you should use them: 301 Redirect: By [...]

Today I got word that one of my clients does not want to continue with SEO for their site. Now, I don’t need the money. I’m not starving. Business is good. I’m doing fine. I would not be upset if the client just chose to go another direction (i.e. get a new SEO expert). But [...]