Alright, folks. Today we’re going to talk about PageRank. Oh, I know. It’s dying and/or dead. Ok. Awesome. But it’s still a metric that we can use… at least a little. Like in this post, which happens to be about people not correctly redirecting their homepage URL from the non-www to www version.
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On Monday, Danny Sullivan published a great post on expired domains (link). More specifically, his post discusses the link equity benefits from acquiring expired domains. For example, I have a website about topic X. I noticed that another website about topic X recently went offline. It’s down. It won’t load. Oh look, the domain is [...]
We all know that a laptop is a laptop. However, in the wide world of search, you can’t just focus on ranking for laptop. Why? For one, good luck ranking for laptop. The competition is superduper competitive for that term. Next, you’ll probably want to rank for laptops. Again, good luck. Don’t get me wrong. [...]
301 Redirects By definition, a permanent redirect. Use these to redirect users and search engines from old URLs to new URLs. 302 Redirects By definition, a temporary redirect. Use these when temporarily deactivating a URL or moving a URL to a new location. If you don’t understand any of that, just remember this quote I [...]
Redirects. This is the one topic that continues to evade e-commerce dev teams and online marketers. The concept is actually very simple. A redirect is a piece of code that directs traffic from one URL to another. Here is a list of the most common redirects and when you should use them: 301 Redirect: By [...]