SMX Advanced 2012: Hardcore SEO & Social Power Tools

Live Blogging SMX Advanced 2012: Hardcore SEO & Social Power Tools

SMX Advanced 2012 (Seattle)
SMX Advanced 2012 (Seattle)
SMX Advanced 2012 (Seattle)

Michael King @ipullrank

iacq.co/toolspullrank3

javascript – codeacademy.com

python – udacity.com

  • ScreamingFrog
  • Scraper for Chrome
  • HTTPFOX
  • Pagespeed plugin

Keywords

  • Yahoo Clues
  • Keyword Eye
  • Soovle
  • Ubersuggest
  • Scrapebox
  • Adwords API Excel plugin seogadget

Content ideas

  • GoFish at ipullrank.com
  • ¬†SEOGadget Google Docs Tool
  • Facebook Recommendation Demo (a widget for your site, based on content that is already popular on a site)

Excel Tools

  • SEOTools by Niels Booma

Link Research

  • Link Research Tools
  • Link Detective

Competitive Analysis

  • Searchmetrics Essentials

Analytics

  • Keyword level demographics
  • Track Social Networks Users are logged into
  • Google Analytics Debugger

Personas

  • Facebook Ad Creator
  • Facebook Insights
  • Doubleclick Ad Planner

Link Building Guides

Brand Fans

  • SimplyMeasured (download twitter followers)

Infographics

  • dipity
  • storybird

OpenGraph Helper

Wirify

Rankings

  • GetStat.com (and stat codex, track a lot of different words for many different brands)
  • FollowerWonk
  • Outreachr
  • Knowem.com
  • MentionMapp
  • IFTTT
  • Rapportive
  • Boomerang
  • Buzzstream
  • Zemanta

Merry Morud from aimclear (@merrymorud)

What are my goals?

What are my KPIs?

How big is my circle? Degrees of separation?

Where can we associate conversations?

To what extent was my content exposed?

What types of content received the most exposure?

How did users engage?

What are the demographics?

Facebook Insights:

Post-level data.

Find out what people hate. Lifetime negative feedback.

Tools?

Page management

Manage multiple accounts

Social listening

ecommerce

Robust analytics

Reporting

Button & URL analytics

Bitly

ShareThis

AddThis

Free

Location demographics

Identify influencers

Assign welcome messages

Janrain – social and opengraph site tool

Google Social Interaction Analytics

Social Monitoring Tools

Social Mentions

TrackUr

Twitter Tools

The Archivist

TweetReach

Page Management Tools (Tab/Contest):

CrowdFactory

Wildfire

Shoutlet

PageModo

Vitrue

Facebook:

Hootsuite

MediaFunnel

Buddy Media

Awareness

Lithium

Sprout Social

Social Powerhouses:

Sysomos

Radian6

Raven Tools

Next Up: Rhea Drysdale (@rhea)

Finding the right tool for you.

Epic Fail Tool Case Study

Actual Cost of Tool (the “Switch Cost”):

  • New CMS
  • Internal time
  • agency time
  • loss of sales due to drop in organic traffic
  • agency seo audit and consulting
  • travel down to see the client
  • internal team morale and productivity
  • turnover
  • missed opportunities

Tool Selection Criteria

1. Access

  • Is the tool accessible by windows and mac users?

2. Cost

  • Is there a cost for additional users or features?
  • are there limits to data usage?
  • is the tool free?

3. Usability

  • Is the tool easy to use?
  • does the tool have a robust help section?

4. Privacy & Intellectual Property

  • Does the tool protect your personal data?
  • Does the tool protect data submitted through the tool?

5. Resource Management
6. Added Value

  • Can the tool be easily replicated?

The Business Case

Tool Value – (true cost + risks)

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