Gawker launched a site redesign today. And it’s not very good. At all. Also, the right-side navigation doesn’t ever seem to load completely. But wait! Doesn’t Gawker own several *really* popular websites? Why yes, yes they do. And as it turns out, they launched this new design across *ALL* of their websites: Gawker, Gizmodo, Deadspin, Lifehacker, Kotaku, Jezebel, IO9, Jalopnik. Yep. This new format is live on all 8 sites. That’s not good at all. I suspect they will be taking some heat on this one, especially in the short term. I mean, really. It looks like a frames-style site from 1998.
One of the things that is bothering me on the SEO side of things are the URLs. All of the links to posts have a hash (#) in the URL, just after the domain. This is not good. Check it out:
On another interesting note, you should take a look at the cached version of each of these sites:
That can’t be good! After trying to load the cached versions of these pages – it seems that the request is just repeated over and over again for a while – and then I’m directed to a Google page that says:
Our systems have detected unusual traffic from your computer network
Also, if you’re not a fan of slow loading times, you’re not going to enjoy this site right now. Get used to this gif:
To be fair, I’m sure that much like all new website launches and redesigns, this project was not 100% complete. There are probably still some glitches that need to be fixed. And maybe that’s what I’m seeing with the URLs. But seriously, my first take on this new design is that it’s terrible. Maybe it will prove to be awesome once they fix everything. And who knows, maybe these sites are the first to move away from the typical blog-style template that has become so popular in the past 5 years. Were they trying to make a statement? Or were they trying to make a better product for their massive fan base? So many questions…
I’m very interested to see how this one plays out. BTW Gawker, I’m still a big fan. Cheers!