Microsoft CEO Steve Ballmer Admits to Wanting Do-Over on Search

There is an awesome post over at TG Daily (link). At the Executives Club Chicago, Microsoft CEO Steve Ballmer was asked a question that had everyone on the edge of their seats: “If you could have one do-over, what would it be?”

I would probably say I would start sooner on search,” Ballmer stated to the crowd. Ballmer stressed that the company knew of search the research and effort had been put in, they weren’t sure of the market and that they had no business model. It just wasn’t there. The company lacked in an application for their findings.

Wow. I’m amazed at his honesty. However, I completely agree. I also like how he referred to Bing.com as “the little engine that could.” FYI: Microsoft is marketing Bing.com as a decision engine, not a search engine.

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